
I think it's hilarious because the 'shop is so bad in the second image. And also because he doesn't look happy to be there at all. He looks like he's saying, "What in Melkor's name is this? Guys, I never said I was straightedge. All things in moderation. Get away from me, gah!"
( Also, tumblr thinks this Steve Aoki guy looks like young!Saruman. )