A thought on the Kindle Worlds thingy

I just woke up so this may be really poorly articulated, but anyway:

1. I understand the concerns that this flies in the face of fandom culture etc.  I do.
2. I don't feel like fandom overall is threatened by this (this is one case where I'd really hate to have to put my foot in my mouth, of course).  To me it sounds like a new way to get people to write things along the line of, say, Babysitters Club books.  (I don't really know the book series in question admittedly, so I apologize in advance if that analogy is not apt.)